Google Ads Specialist
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We are looking for a Google Ads Specialist (EMEA/NA) to lead our Google paid media initiatives focused on Europe (EMEA) and North America. This is a strategic and very hands-on role, responsible for planning, executing, and optimizing performance campaigns that drive awareness, qualified lead generation, and commercial pipeline in these markets.
This person will be the go-to reference for everything related to Google Ads in the EMEA/NA region and will act as a bridge between the global marketing team and local business needs, working closely with the Sales team (AEs and BDRs), as well as with CX and other key stakeholders. They will need to ensure that campaign strategy, targeting, messaging, and landing pages are aligned with business goals.
They will be responsible for prioritizing growth opportunities within Google Ads, defining scalable campaign structures (keywords, audiences, ads, assets, landing pages), managing budget, and maximizing ROI. This includes deep analysis of campaign performance (by market, industry, offer, campaign type), proposing and running experiments (A/B tests on ads, bids, creatives, landing pages), and turning results into actionable decisions.
The ideal candidate has proven experience managing Google Ads in B2B environments (ideally SaaS) for international markets, is used to working toward aggressive performance targets, and has a strong data-driven mindset. They should be able to analyze metrics, identify actionable insights, and make evidence-based decisions to continuously improve the volume and quality of leads generated in EMEA and North America.
➡️ Key Responsibilities
1️⃣ Strategy & Market Intelligence (EMEA/NA)
Continuously deepen knowledge of the EMEA and North America markets: pain points, search intent, competitors, key verticals, and decision-making processes.
Analyze user behavior on Google (searches, queries, trends, devices, timing, geos) to identify opportunities for new campaigns, keywords, and audiences.
Maintain ongoing communication with internal stakeholders (Marketing, Sales, CX) to understand business priorities, lead feedback, and opportunities to improve paid strategy.
Leverage CRM and analytics data (e.g. HubSpot and GA4) to understand lead sources, quality, performance by market, and growth potential via Google Ads.
2️⃣ Campaign Strategy, Messaging & Creative in Google Ads
Design and maintain scalable campaign structures (Search, Performance Max, Display, YouTube) aligned with business goals (lead generation, pipeline, revenue).
Define and optimize keywords, audiences, ads, extensions, and assets to ensure relevance, strong CTR, and high commercial intent.
Collaborate with the Content, Web, and Design teams to align messaging, value propositions, and landing pages with EMEA/NA market needs.
Review and propose improvements to ads, copy, assets, and landing pages to maximize conversion rate and lead quality.
Ensure ad messaging is aligned with brand positioning, the ICP, and priority offers.
3️⃣ Performance, Continuous Optimization & Demand Generation
Own the end-to-end performance of Google Ads campaigns: from click to lead to pipeline impact.
Launch, monitor, and continuously optimize prospecting, retargeting, and brand campaigns, with a focus on CPL, CAC, lead volume, and lead quality.
Design and implement A/B tests (ads, bids, targeting, landing pages, campaign types) and document actionable learnings.
Ensure robust tracking and measurement setup (conversion tracking, enhanced conversions, GA4 events, CRM integration).
Identify and prioritize growth levers (new campaigns, new audiences, new messaging, new offers) that directly contribute to demand generation in EMEA/NA.
4️⃣ Cross-Functional Coordination & Collaboration with Sales
Act as the go-to person for Google Ads in EMEA/NA, aligning paid strategy with Marketing and Sales goals.
Work closely with AEs, BDRs, and CX to understand the quality of generated leads and adjust targeting and messaging based on real pipeline feedback.
Collaborate with Revenue Operations/Ops, Global Marketing, Content, and Web teams to ensure consistency across campaigns, funnels, processes, and reporting.
Participate in integrated campaign planning (email, events, content, social), contributing a paid search and Google paid media perspective.
Clearly communicate results, insights, and next steps to stakeholders through regular reports and actionable recommendations.
➡️ What we value
3+ years of experience in B2B digital marketing (ideally SaaS), with a strong focus on performance, paid media, and demand-generation-oriented Google Ads campaigns.
Solid experience managing and optimizing Google Ads campaigns (Search, Performance Max, Display, YouTube) with lead generation, pipeline, and/or revenue goals.
Demonstrated experience working with international markets (ideally EMEA and/or North America), understanding differences in audience, digital maturity, and competitive dynamics.
Practical knowledge of tools such as Google Tag Manager, GA4, CRM (e.g. HubSpot), and/or attribution/reporting platforms, with the ability to connect campaign data to business outcomes.
Proven ability to collaborate with global teams and multiple stakeholders (Marketing, Sales, CX, Revenue Ops), managing diverse priorities and aligning paid strategy with business goals.
Strong analytical and problem-solving skills, with a data-driven mindset and experience working with metrics such as CPL, CAC, CTR, CVR, Quality Score, and ROAS.
Fluency in English (written and spoken) to coordinate with global teams; Spanish and/or Portuguese are a plus.
Comfortable working in a hands-on, agile, fast-growing environment, taking ownership of campaigns and driving continuous improvements in lead volume and quality.
Join us!
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