At Humand, we help companies digitize their internal communication, culture, and human resources processes, all in one place.

Want to play a key strategic role in Humand’s global expansion? 🚀

The ideal candidate will be responsible for driving Humand’s presence in Brazil, ensuring that marketing strategies align with the needs of the local market. This role will work closely with the global team to adapt and execute campaigns, identify communication opportunities, analyze trends, and conduct ongoing benchmarking. The main goal is to strengthen demand generation alongside the sales team and other key stakeholders.

➡️ Key Responsibilities

1️⃣ Market Intelligence & Analysis

• Continuously deepen market understanding—key pain points, industries, competitors, regulations, trends, and communication opportunities.
• Maintain close contact with the local team (Head of Sales, BDRs, AEs, CX) to identify opportunities and challenges.
• Analyze CRM (HubSpot) data to track lead sources and optimize acquisition strategies.

2️⃣ Content Strategy & Performance Marketing

• Suggest and review always-on content for Social Media for the Brazilian market (LinkedIn, blogs, newsletters, etc.).
  • 💡 Content suggestions will stem from market research. The Growth Marketer will provide the Social Media team with relevant topics, context, and detailed insights to create engaging content.
  • 💡 Content review will ensure that messaging resonates with the local market, making adjustments as needed.
• Collaborate on the Paid Media strategy: reviewing keywords, ads, and creatives for local campaigns.
  • 💡 While this role won’t develop paid media campaigns directly, the Growth Marketer will provide insights on relevant themes, competitor trends in advertising, and market-specific opportunities. This will help the Paid Media team, alongside content, multimedia, and design, create high-impact campaigns.
  • 💡 Once the Paid Media team develops the campaign proposals, the Growth Marketer will review creatives as needed to ensure proper market adaptation.

3️⃣ Growth Marketing & Demand Generation

• Coordinate the production of customer success stories from the region.
• Organize webinars and virtual events (HuTalks) featuring local speakers, managing end-to-end execution.
• Engage in HR/Internal Communications groups and other relevant social media communities in the target market.
• Encourage organic mentions of Humand on social media and industry-specific media (niche accounts, customers, sector influencers, etc.).
• Propose and execute new growth hacking initiatives to boost lead generation and brand awareness in the region.

➡️ What we value

• 3+ years of experience in B2B SaaS marketing or a similar growth marketing role.
• Fluent in English or Spanish (mandatory).
• Proven experience in demand generation strategies and content marketing.
• Proficiency in HubSpot and other essential marketing tools.
• Ability to thrive in global environments and coordinate with multiple stakeholders.
• Strong analytical mindset with a hands-on execution approach.

Join us!

💡 Our mission is to empower people at work to make them happier and more successful. 🌟 Our Purpose: To bring happiness to the world of work.

You can read more about us at: https://humand.co/es/